Our community has known for a long time that Laori Juniper No 1 is incredibly delicious. Now we were able to convince a top-class jury with our product. This awarded Laori Juniper No 1 as Best Product 2020. The award goes hand in hand with a listing at REWE Nord and a partnership with Foodist.
We say: the future is alcohol-free and toast it with our new winter drinks.
How did Laori convince Juniper No. 1?
The jury awarded Laori Juniper No 1 as an innovative alternative to alcoholic spirits. With Laori, a drink was created that creates an equivalent taste experience to an alcoholic counterpart. Here Laori Juniper No 1 was able to convince all along the line with its taste. According to the jury, a Gin & Tonic mit Laori No 1 can hardly be distinguished from an "original". The easy handling was also convincing, since Laori can be used 1:1 like an alcoholic gin. From Gin & Tonic to Laori Mule - non-alcoholic drinks get a new, unprecedented variety with Laori No 1.
The award for Best Product of the Year 2020 confirmed our vision: We don't need alcohol if the alternatives are good enough.
Who will choose the best product of the year?
Innovative food and beverage startups that create innovative products and thus reshape the future of nutrition receive the award. In addition to Laori Juniper No 1, the finalists included Forest Gum and Tada Ramen. Forest Gum is already known from the lion's den with its sustainable chewing gum. Tada Ramen convinced in terms of taste with delicious ramen soups.
As part of the Food Innovation Camp, the teams pitched into the final and Laori Juniper No 1 was fully convincing. A top-class jury, including Christian Rach (TV chef & cookbook author), Fabio Ziemßen (Founder & Director Food Innovation NXFood), Jochen Vogel (CEO REWE Nord) and Verena Puls (Head of Marketing at Foodist GmbH) awarded the Best Product 2020 .
Would you like to try the best product of 2020? Visit our shop.
All image rights: foodinnovationcamp.de