The founder

Female Founded

It's great that you found us! I'm Stella, the founder of Laori. I'm a lover of good food and drink, and I adore good company. I founded Laori in 2019 out of my own desire for a more relaxed lifestyle. My goal: to make alcohol-free drinks delicious and create tasty beverages for adults, without the hangover the next day. With Laori, we create a taste experience comparable to alcoholic drinks that are simply delicious. We develop our products ourselves and in collaboration with our customers. This ensures that we maintain our high standards of enjoyment, quality, and naturalness for ourselves and our community.

THE STORY

HOW IT ALL BEGAN

"The idea for Laori came to me one evening in a bar in Berlin. I was out with friends and didn't want to drink alcohol. The alternatives—soda, non-alcoholic juice cocktails, and water—were too sweet and boring for me. 'I just want a gin and tonic without alcohol!' I exclaimed. But there was nothing like that. The idea wouldn't let me go, and I started distilling in my own kitchen. I quickly realized that the existing methods weren't enough to achieve a good, comparable taste experience. With Christian as my co-founder, we used his expertise to develop a novel process for Laori."

– Stella, founder of Laori