The founder story: Why do you make an alcohol-free alternative to gin?

A crazy idea without the schnapps

“How did you come up with the idea of ​​developing an alcohol-free alternative to gin?” That’s probably the most frequent question we get asked, and we’ll answer it for you. We like to call it the “crazy idea without the gin,” because the idea originated in a bar. Our founder, Stella, was sitting with friends in a Berlin bar one evening and didn’t want to drink alcohol. She found the alternatives—soda, non-alcoholic juice cocktails, and water—too sweet and boring. “I just want a…” gin & Non-alcoholic tonic“ she exclaimed, but such a thing didn't exist. The idea wouldn't let her go, and she began distilling in her own kitchen.

Experimenting in your own kitchen

Countless attempts later, it became clear that developing an alcohol-free alternative to gin wasn't so easy. Conventional methods didn't yield the desired result, and the whole thing had little to do with gin. For Stella, one thing was clear: she needed further support and a new process must be here!

Fortunately, she met Christian and convinced him to join Laori. As a trained food technologist, he has the expertise to develop something truly delicious together. Their goal was clear: a drink that tastes just as good as gin. Therefore, they... Manufacturing process Rethought and an innovative process developed.

Traditional perfume distillation meets food tech

Stella and Christian rely on the years of experience of traditional perfume distillation From France. Seven different herbs and spices are grown in Provence, France, processed fresh, and individually distilled without alcohol using steam. This particularly gentle processing ensures a high-quality product. can the full aroma be extracted from the botanicals and The smell and taste of gin are naturally replicated. Laori is then processed into a delicious drink in a secret process in the area surrounding Berlin.

Laori Juniper No. 1 It was developed in such a way that its full flavor develops in a single drink. The classic version is... Laori & tonic, our team favorite Lagroni. In the Salon, our magazine for non-alcoholic drinking culture, you'll find more delicious recipes to try.

Teamwork makes the dream work

Stella and Christian founded Laori together at the end of 2019. They started with a crowdfunding campaign via Startnext and have been selling since the beginning of 2020. Laori Juniper No. 1 via their online shop and various stores. Why do the two harmonize so well? Stella and Christian couldn't be more different. Stella is more of an extrovert. She studied business administration and could spend hours figuring out how to bring delicious drinks to the world. Christian, being Swiss, is a bit more reserved and, as a food technologist, the food nerd on our team. Philosophizing for hours about different preparation techniques is second nature to him. What unites them is their sense of enjoyment and a passion for delicious food and drinks. This love of good food drives them both, and more products are already in development.

Delicious drinks with Laori No. 1

You really want to find out how Laori Juniper No. 1 Does it taste good? Then you can simply Order here.